With a legacy spanning over 75 years, Sutter Home Wines has become a household name, known for its quality and tradition in winemaking. As they sought to modernize their brand and expand their target audience, Sutter Home partnered with C/C/G to navigate this pivotal transformation while honoring their rich heritage.

Sutter Home Wines aimed to appeal to a younger, more diverse audience without alienating their long-standing, loyal customers. They needed a strategic approach to brand modernization that would resonate across different demographics and drive growth.

We developed a comprehensive brand strategy that seamlessly blended Sutter Home’s historical legacy with contemporary trends. Our efforts focused on refreshing the brand’s image, crafting engaging content, and enhancing its digital presence. To further amplify our strategy, we ran successful influencer campaigns that showcased Sutter Home Wines in relatable, modern contexts.

By leveraging influential voices and creative storytelling, we drove significant brand engagement and growth. Our influencer campaigns achieved remarkable results, driving a 250% increase in audience reach and engagement. This strategic modernization has allowed Sutter Home Wines to expand their market share while continuing to celebrate their longstanding tradition and history.

Through our collaboration, Sutter Home Wines has not only rejuvenated their brand image but also effectively connected with a broader, more diverse audience, ensuring their legacy endures for generations to come.